The launch of any startup is a frantic, thrilling race to bring your brand forth into the world. For VIKTOS, an apparel and lifestyle company creating their own category of gear for active-duty/veteran military, law enforcement, private security, tactical and high-intensity fitness enthusiasts, it was important to stand out and make the right impression. And make an impression we did with a full-featured ecommerce site and Facebook/Instagram ad campaign to make a Q4 launch that kicked expectations to the curb.
An awesome new website isn’t worth much if no one knows about it. That’s why we deployed an extensive Facebook and Instagram ad strategy as part of the brand’s launch. Despite launching during the competitive holiday shopping season, we were able to help VIKTOS cut through the noise, grow a passionate fan base, and earn a 2.16 to 1 return on their media investment in their first three months of business. And after the launch? We leveraged strategic audience targeting and active ad management to grow the social ad ROI to 5.01 to 1. Not bad for a brand new company in its first year.