The Tools Of Triumph Tour was created to position Snap-on as the number one professional tool brand and give customers an entirely new way to connect with the company and its products. We hit the road, going coast-to-coast with an irresistible brand experience that includes hands-on product learning, high-tech interactive displays and family-friendly entertainment. We went further by augmenting the hands-on experience with an animated video series designed to be interruptive, engaging and informative while communicating a compelling brand/product story. A timed NASCAR pit crew experience pitted techs against each other to see who was truly the pit king.