In an industry where most air impacts were either under or overpowered, too heavy, too uncontrollable or too unreliable, Snap-on engineers came up with a new air impact that offered the best of all worlds. And getting the message out about such an unexpected tool would require some unexpected creative. Considering the PT850 was the first air impact that was “just right,” a certain fairy tale came to mind, resulting in dreamlike photography and an integrated campaign.