As part of the annual Milwaukee Journal Sentinel’s Building Partners for Humanity program, that joins local non-profit organizations with Wisconsin’s top ad agencies to inform the public through creativity and inspire action that enriches the community, we chose our ALS Association Wisconsin Chapter as our benefactor. The work was judges by and outside the area panel of judges/peers as well as socially by the public — our entry came in 2nd from the panel of judges and first by the public through social interaction. A cash prize was received and donated to the ALS cause.