ALS patients are in a race for their lives — there is no cause, no effective cure, no treatment for this always fatal disease. These posters were created as a way to create awareness and help fundraising around a traditional gathering of folks.
The "Kentucky Derby Lasts Two Minutes" has been honored with four different individual platinum awards from Graphis — the Advertising Annual 2018, Type 4: Type In Use Annual, Poster Annual 2018 and the Design Annual 2019. This is the first and only time in Graphis’ history, a single work has been recognized with the group’s highest honor in four different awards annual categories since it was first published in 1944.
“Traction Factory excelled by having received four Platinum Awards from Graphis for a single poster,” says B. Martin Pedersen, Publisher and Creative Director of Graphis Inc. “Each competition was scored by a different panel of judges, so this is truly impressive.”
One of the most coveted international awards within our industry. It is truly an honor to serve our client and be recognized by such a prestigious entity.