The Kamado Joe is the leader in the ceramic grill category. For cooks and grilling enthusiasts who refuse to settle for the status quo, they need a grill that brings out not only the best in their food, but also the best in themselves. The “Serve Up Adventure” campaign brought to life the adventure of cooking one can create in their own backyard.
This was a full force Paid Social campaign that included paid social video, YouTube pre-roll, digital banners and CTV/OLV. The campaign helped move sales up 30% for the year.