The Masterbuilt’s Gravity Series launch went right at the heart of the die-hard charcoal users out there who would rather babysit their charcoal smokers all day (sometimes all night) to maintain the right temperature than use something easier like gas or pellets. For them it's charcoal or nothing.
The genesis of "Charcoal Man" was born out of the idea of creating a renaissance "spokesman" for the Gravity Series. We took that thought and created a persona to embody that attitude. Meet Charcoal Man, a man’s-man that the grilling nation can relate to and aspire to be.
Let Gravity Do The Work.