As part of the initial launch for Masterbuilt’s Gravity Series in conjunction with the “Charcoal Man” campaign, a series of kinetic, motion-designed videos were created as a supplement to their Paid Social campaign. This series of visual identity BRANDR spots brought the Masterbuilt Gravity Series Grill + Smoker to life in a way that drove recognition, differentiation, trust and ultimately conversions for the brand.
The campaign was so successful by Facebook’s standards and converted sales that the media buys had to be cut short due to a lack of product available to the market. In other words, nailed it to quote “Charcoal Man”.