Snap-on Tools recently revamped and reengineered their iconic sockets. The result is the new FDX line of sockets. The new design features improved turning power, the ability to make connection with rounded, damaged and restricted fasteners, and an overall enhanced product design that makes the sockets more efficient to use and much easier to identify.
The approach to launch was to create a memorable video that illustrated the new improvements along with other tools for the Franchisee to utilize during the sale, including a quick-reference pocket card, a giveaway magnet and a pail wrap to collect used trade-in sockets.