Fake whiskey origin stories and hidden recipes from grandad’s grandad: what’s that you say. Well, Smooth Ambler calls bullsh*t . All Bourbon, No Bullsh*t. It’s who they are.
To promote their flagship whiskey, Contradiction Bourbon, we cast Smooth Ambler’s own John Little and Johnny Foster as leads to tell a couple of their own far-fetched whiskey stories… That is, before breaking character and telling viewers the truth: that you don’t need some made up story to sell damn good bourbon crafted in West Virginia. The results: Ad Recall up 42%, Brand Engagement up 175%. Not that shabby.